Rachael is currently Head of Partnerships for London Design Festival and Brand Ambassador for Graphenstone Paints and Studio Mae. She also founded "If Not Now Then When?" (INNTW), in 2017 to enhance accessibility for young designers within the creative industries.

With a rich background and an early career as an Architectural Designer, Rachael’s academic achievements – a fully sponsored BA Honours in Architecture and a Diploma in Interior Design – serve as the cornerstone of her professional journey. 

Rachael excels in forging strategic partnerships and spearheading creative initiatives, all while fostering a vibrant, inclusive community that celebrates innovation and opportunity. Today, she leverages her expertise to provide business development, creative direction, and brand strategy guidance to design-focused organisations.

She utilises her multidisciplinary proficiency and expansive network to deliver bespoke services that empower global design organisations and budding entrepreneurs alike.

Interested in working together? Reach out below.

CURRENT POSITIONS

  • LONDON DESIGN FESTIVAL

    HEAD OF PARTNERSHIPS

  • IF NOT NOW THEN WHEN?

    FOUNDER

  • STUDIO MAE

    BRAND AMBASSADOR

  • GRAPHENSTONE

    BRAND AMBASSADOR

services.

  • I build and manage strategic relationships between organisations to drive mutual growth, revenue, or impact. This includes identifying potential partners, negotiating agreements, and fostering collaboration to achieve shared business objectives.

  • I offer business development services within the design industry, helping companies identify growth opportunities, build strong relationships, and expand their market presence and revenue. With a strategic focus on long-term planning, competitive positioning, and informed decision-making, I drive sustainable business success.

  • Brand strategy with a specific focus on architecture and design, furniture, lighting, and product. This centres on crafting a distinctive identity and narrative that resonates with target audiences. It involves strategic positioning, material storytelling, and design-led marketing to elevate brands in a competitive, aesthetics-driven market.

  • As a brand ambassador with experience as an architectural specifier, product sales professional, and marketing specialist within the design industry, I offer a unique, well-rounded approach to brand representation. My deep understanding of architecture, furniture, lighting, and product design - combined with an extensive industry network - enables me to authentically connect brands with key decision-makers, drive engagement, and elevate market presence. Through strategic storytelling, targeted outreach, and industry insights, I position brands for success, fostering lasting relationships and brand loyalty.

Let’s work together.

Interested in working together?

Fill out the information below and I will be in touch shortly.

NOTABLE CLIENTS.

  • London Design Festival

    Proudly leading Partnerships for London Design Festival.

    The predominant focus is to act as an ambassador for the festival to both local and international contacts. With a focus on recruiting and managing Design Districts, Design Fairs and Partners, creating the foundation of London Design Festival.

  • London design biennale

    Relationship Manager for London Design Biennale 2023.

    The role predominantly focused on the inaugural ‘Eureka!’ exhibition which launched as part of the 2023 edition of the London Design Biennale at Somerset House, London. In addition, the role also included working alongside the team that curated the official Design Summit which took place at Chatham House, the Royal Institute of International Affairs in 2022.

  • Graphenstone

    In 2024, Rachael was appointed as a Brand Ambassador for Graphenstone Paints.

    Focusing on spreading the word within the Architecture and Design world whilst also offering a diverse array of business development services. These include and are not limited to introductions to relevant industry contacts, attending events as a brand representative, acting as an industry advisor with an ear to the ground for potential collaborations, marketing opportunities and more.

  • Love Poploskie

    The role covered creative direction, business strategy and new lead generation services for the London and LA based studio.

  • BDG Architecture + Design

    Rachael provided digital content services to BDG, developing a marketing strategy and handling social media, brand strategy, and digital marketing.

    Liaising with BDG’s studios in London, New York, São Paulo, and Shanghai to ensure consistent messaging. BDG Architecture + Design is a global creative agency focused on workplace consultancy and design, promoting diversity and inclusion. BDG is part of WPP, a creative transformation company with over 130,000 people across 112 countries. WPP excels in communications, experience, commerce, and technology.

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NOTABLE WORK.

  • London design festival 2024

    I am proud to have been part of the incredible team at London Design Festival as the Partnership Manager for the 22nd edition of the Festival.

    The festival took place from the 13th-22nd of September and spanned across 11 districts from Shoreditch to Park Royal, Brompton to Mayfair, across east, west, north and south, with 300+ partners taking part. It was an honour to speak to every single one of the partners about their passions and innovative ideas for the festival and make their partnership become a reality.

    This year saw more partners than ever! An incredible array of individual designers, studios, institutions and global creative powerhouse organisations took part across the city of London - a truly memorable 9-days of activity!

  • SME AWARD WINNER 2024

    'If Not Now Then When?' would like to thank SME News for their recent nomination and subsequent award within their Greater London Enterprise Awards 2024.

    'If Not Now Then When?' has been awarded: Best Business Strategy Consulting Firm 2024 - East London

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    “In its eighth year, SME News’ mighty UK Enterprise Awards programme has landed again to remind us of the outstanding excellence sweeping across the UK. Our winners stand tall with their strong values, which make up the very cornerstone of the region as a whole. Prioritising respect, innovation, excellence, and tireless hard work, our awardees have truly triumphed in their realms.

    SMEs such as these act as a buttress for their wider industries while maintaining a personalised, client-focused approach. Our winner’s overall sizes vary and their tenacity is unwavering, making them a brilliant force in the corporate landscape not simply in the UK but across the globe.." - SME News

  • LDF & ARAM EVENT

    In May 2024, we brought the design community together in the iconic Aram showroom and gallery based in Covent Garden.

    It felt fitting to host the event in Aram’s space as it was also celebrating sixty years as a successful design business. They had recently commemorated their anniversary by launching a new gallery space and introducing a special limited edition of the Wassily chair by Marcel Breuer, the first design the late Zeev Aram sold at the original Aram Designs showroom on the King’s Road.

    The LDF event hosted upwards of 200 design professionals, representatives from global brands and prestigious institutions and more. We connected over Forno’s maritozzi and savoury snacks, and refreshed with wine from Sustainable Wine Solutions (Borough Wines), gin and tonics from Tanqueray Gin and Lemonaid & ChariTea. Another really successful event which opened our creative minds ahead of the Festival in September.

    Photography by Holly Whittaker

  • LDF & VITRA EVENT

    In January 2024, we brought the design community together in the wonderful Vitra showroom based in the Tramshed, Shoreditch.

    The event hosted upwards of 200 design professionals, creative thinkers and business owners based not only in the city of London, but across the country and overseas too!

    Kicking off ideas for LDF24, we sipped New Theory wine and Loah Beer whilst sparking collaborations to see us through to 14-22 September! Gails Bakery treats kept us fed throughout the evening too. A really successful first event which opened our creative minds for the year ahead.

    Photography by Kiran Gidda

  • SHANGHAI HOSTED WDCC

    A huge thank you to the extended team at Shanghai Design Week (SHDW) and the World Design City Conference (WDCC) for the opportunity to visit Shanghai and to experience so many aspects of your wonderful city. 

    On behalf of London Design Festival, this trip focused on the alignment of London and Shanghai as “design friendship cities” and we can’t wait to see how the relationship develops over the coming months and years.

  • LONDON DESIGN FESTIVAL 2023

    I am proud to have been part of the incredible team at London Design Festival as the Partnership Manager for the 21st edition of the Festival.

    The festival took place from the 16th-24th of September and spanned across 13 districts from Shoreditch to Park Royal, Brompton to Mayfair, across east, west, north and south, with 300+ partners taking part. It was an honour to speak to every single one of the partners about their passions and innovative ideas for the festival and make their partnership become a reality.

  • HART HOTEL SHOREDITCH TALK

    INNTW was invited to take part in Hart Shoreditch’s London Design Festival panel discussion in 2023.

    Hart Shoreditch partnered with London-based artist and illustrator, James Daw, to create an immersive journey that awakened the senses throughout their public spaces. The discussion focused on the idea of experience and immersing yourself in good design. We talked through the power of collaboration alongside hotel design, hospitality and how a guest can feel fully at one with their surroundings.

    Host: Hamish Kilburn, Hotel Designs Magazine

    Other Speakers:

    Will Martin, Ceramic Artist

    Jessica Morrison, GA Design Group

    James Daw, East London Artist/Illustrator

    Lina Zakzeckyte, General Manager Hart Shoreditch

  • LONDON DESIGN BIENNALE

    I am proud to have been part of the initial stages of the Eureka! section of London Design Biennale 2023. Over the past year it has been incredible watching on as the team developed concepts and worked alongside global creatives. It is therefore a great pleasure to celebrate a monumental achievement for everyone involved. Congratulations to my close team of fantastic colleagues and the extended international team - I am truly in awe of everything you’ve pulled together!

    1-25 June at Somerset House, London

    “Established in 2016 by Sir John Sorrell CBE and Ben Evans CBE, London Design Biennale promotes international collaboration and the global role of design with exhibitions and installations that demonstrate the ambition to create universal solutions to problems which concern us all. The fourth edition was curated by the Nieuwe Instituut and its artistic director, Aric Chen. The theme for 2023 is The Global Game: Remapping Collaborations and will take place at Somerset House 1-25 June 2023. Over 40 exhibitors from around the world will showcase world-leading design, confronting global challenges and inspiring audiences with thought-provoking and interactive installations. New for this edition EUREKA will showcase design-led innovation from the UK’s leading research centres, featuring cross- disciplinary invention and creativity from academics, leaders and problem solvers.”

  • LONDON DESIGN FESTIVAL 2022

    I am proud to have been part of the incredible team at London Design Festival as the Partnership Manager for the 20th anniversary edition.

    The festival took place from the 17th-25th of September and spanned across 12 districts from Peckham to Park Royal, Brompton to Shoreditch, across east, west, north and south, with 300+ partners taking part. It was an honour to speak to every single one of the partners about their passions and innovative ideas for the festival and make their partnership become a reality.

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